PhD & Ross Edgely | Resilience Redefines You #Performsmart
“Overcoming challenges is the key to building resilience. It’s only by pushing your mind and body to the absolute limit that you learn what you’re truly capable of. With Ross’ reputation for incredible feats of human resilience, he is the embodiment of that transformative power.” – PhD.
I have to say, working alongside and on their latest campaign with PhD – Resilience Redfines You has probalby been the highlight of 2020. I was able to work closely with HOME’s Art Director Craig Hill to help bring his idea to life. We saw Adventurer and Swimmer encouter some brutal gym sessions and an incredible sunrise open water swim across two intense days of filming, early mornings and late nights, did I mention freezing cold water?
BEHIND THE SCENES
I brought James Stier onboard as camera operator because I knew he was up for the job. He’s always ready to be faced with challenges, so I could trust getting him to hang the RED off the side of a boat! Also can’t fault the help of our Anattic intern Lemar Maynard, Sound Operator Mark Lomas and runner Mandy James.