ellesse Logo White Anattic Matt Page Manchester Director
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ellesse | Liam Smith

The campaign brought to life the mental processes and the daily reality of being in the limelight. I wanted to portray how all the hardwork behind-the-scenes comes together moments before celebrities broadcast their passion.

In this mini-documentary we follow Liam Smiths career from the begining to present. Showing how he developed as a boxer from a rough neighbourhood to standing in the ring as a world champion. Liam Smith has come a long way in his 29 years. Now his focus lies in refining his style and perfecting his technique to ensure he continues to develop as a world class boxer, providing for his family as pay back for the support they have given him over the years.


I brought James Stier onboard as camera operator because I knew he was up for the job. He’s always ready to be faced with challenges, so I could trust getting him to hang the RED off the side of a boat! Also can’t fault the help of our Anattic intern Lemar Maynard, Sound Operator Mark Lomas and runner Mandy James.

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